Creativity, like any skill, must be managed. Throughout my career, I’ve worked with many insanely creative people. The most successful all had one thing in common. They understood that generating ideas is not a random flash of inspiration. It is a skill that is honed daily.
Here’s how I approach my work. This talk was delivered on Friday, March 11, 2022 to a wide online audience and members of PDX Commons. See the full collection on exhibit there.